Successful marketing embraces video as a form of communication and delivery. Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words. Also, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. That’s a pretty impressive.
At Qcumber we can provide video marketing packages of ten (10), three (3) to 5 (5) minute videos for internet delivery. Why 3-5 minutes? In late 2009, ComScore reported that the average video was 3.8 minutes in length and that this was optimal for viewer engagement.
Why ten (10) videos? This is the perfect number to begin a marketing strategy to raise brand awareness, lead generation and advertise your product or service. Ten videos equates to years worth of advertising and has the potential to reach hundreds of thousands, if not, millions of people.
By placing product or service videos on video platforms can increase purchase intent by 97% and brand association by 139%.
Including a video in an email lead increases the click-through rate by 200-300%. Also 90% of user say that seeing a video about a product is helpful in the decision process. Why wouldn’t you embrace video as part of your marketing strategy?
What we can do for your business:
|Preproduction meeting||We want to know what you want your videos to look like. In this meeting we get to understand your branding, your message and your content. You will also meet our in-house Stylist who will review your current wardrobe for the best outfits and suggest hair and makeup styles for the shoot.
You will also be walked through the Qcumber paperwork which will assist you in crystallising each video, its look, logos, backdrops and any graphic, dot points or imbedded film or photographs.
A time will then be scheduled for filming
|Production Checklist||Closer to the date of filming you will be sent a production checklist confirming filming dates and times, props, assets required, a schedule of filming ett.|
|On the day /s filming||From a USB provided by you, the scripts will be uploaded to our teleprompter.
You will be taken away for hair, makeup and styling by our professional in-house fashion stylist.
|The studio is turnkey and will be set up ready for shooting upon your arrival. Once you have been styled there will be sound and lighting checks.|
|The day /s filming will continue with comfort and meal breaks. You don’t need to do anything but be yourself and let us take care of the technical aspects of the shoot.|
|Provision of videos||After the editing team have completed your videos you will be presented them as a first draft for your review. Any amendments will then be made.|
|Post production meeting||At this meeting we provide you your videos in an MP4 and MPEG format for either internet delivery or DVD delivery. Your scripts and any assets provided by you to assist in the film creations will also be returned. Copyright will be signed over to you at this point.|
I don’t know how to write my content for the videos. What do I do?
Qcumber Studios has close affiliations with experts in this field. We can facilitate their assistance. It is in our interests to ensure the success of your video marketing campaign. Our experts do this for a living. Leave it to them to work out the content. We will work in close association with them to ensure your videos are exactly what you want.
What do I do with my videos once they are created and ready for upload?
If you are a bit unsure of how to make your videos work for you, where to post them and how to promote them, we can assist you. Qcumber Studios has close affiliations with experts in this field also. We can facilitate their assistance. Again we work in conjunction with experts to ensure your videos have a real financial or branding return for you.
How much will it cost?
We have ensured that our video packages are extremely cost effective. The cost of each video is $330 GST Exclusive. This includes studio time, all equipment including cameras, lighting, audio etc. As well as the Camera and lighting technician and the Fashion stylist. The only proviso is that all ten videos are shot in the one day. 50% down payment is required on the day of the shoot and the remaining balance is upon acceptance of the finished videos. At Qcumber studios we are not adverse to working all hours, so weekend shoots are welcomed. Given the popularity of our packages, studio time will be dependent upon other filming obligations, but we will do all we can to accomodate you.
Call Amanda on 0433 466 916 or email her on firstname.lastname@example.org to organise a no obligation meeting to discuss your needs and how we can help.